Department stores such as Macy’s, Nordstrom and Saks are showing signs of recovery after the economic slump. ‘Nordstrom is expected to post earnings of 79 cents per share for the quarter, more than doubling the 31 cents it posted in the year-ago period’ (Cardona 2010). Nordstrom, Saks and Barneys are direct competitors as they cater to high-end clients whereas macy’s is more in the middle-priced-ranged market like JC Penny. Nordstrom had the advantage of its robust online selling and a chain of Nordstrom Rack outlets to enjoy increasing sales even during recession. Saks was hardly hit when the luxury market fell and was not able to rebound as quickly as Nordstrom. Although Macy’s is slowly getting back to its knees, it’s still tough for middle-priced-ranged department stores because shoppers prefer either high-end products or those at value-oriented stores. Market segmentation involves the segregation of consumers into subsets of clients with the same needs. Example of market segmentation in the department stores is having sections for kids, women’s, juniors, ethnic, plus sizes, to name a few. All the 3 department stores cover this kind of market segmentation. ‘When in recession, people opt to buy either high-end brands or super discounted products’ (WiseGeek). And that’s where Nordstrom and Saks capitalize to rejuvenate sales. Recovery measures such as lowering prices, inventory adjustment and online selling were implemented to initiate rebound. The kind of website design techniques that Nordstrom and Saks use is both classy and informative. Macy’s utilizes the search online option for easy access to their products lines. Macy’s uses its American Express card, Macy’s credit, debit and gift cards, check and cash. While both Nordstrom and Saks accept Discover, American Express, Visa and Mastercard. Macy’s.com offers free shipping standard while Nordstrom has shipping charges ranging from $8 to $35 depending on how it is delivered.
Saks offers free shipment for orders more than $150.
The widespread of globalization has made the use of the internet inevitable because it provides easy access to websites thus opening doors for global opportunities. ‘There are five criteria to a good website design and that include navigation, design, content, other marketing considerations and legal stuff/re-assurance/legitimization’ (Cumbrowski 2008). To prove the thesis, three department store websites are critically analyzed before concluding.
A good website design must have navigation. Navigation is the link that gives concise guide as to where the text will lead. It should have depth or the utmost number of clicks needed to land to the page. The clickable items must be obvious that they are clickable and should have a quick response of 0.1 seconds after a click has been made. The colors used in the design must be color coordinated to make it aesthetically appealing to the visitors. The choice of colors should be high enough in contrast for better viewing of both the normal-vision and the colorblind. The fonts should be easy to read and the standard text size must be readable even to those who do not know how to adjust the browsers.
As to the website content, it should be concise but helpful. The copywriting must adhere to the purpose of the site and must communicate properly to the target market. And don’t forget to include an “about page” detailing the identification of the author of the content. Links must be available to provide more detailed information of subjects or definition of jargon terms. And it is very important that the contents are always updated to encourage more visitors to the site.
It is also very important that the website is search engine friendly and promotes future visitation. Moreover, the site must contain legal stuff containing contact page with current address, phone number and toll free, email, a clear feedback and privacy policy especially if the site collects information.
To prove the thesis, three department store websites are analyzed. Firstly, the Nordstrom.com which can be retrieved through shop.nordstrom.com. The website has complete navigation with links to main page, about us, terms and conditions, contact, FAQ, shipping cost and payment method. Also, the content of the website displays their entire product lines including prices and promotions available. The items on sale are categorized per brand so the buyer has an easy access to whatever brand they like to see. The web site offers personal stylist to assists customers regarding identifying the customer’s unique style, suggests perfect gifts for loved ones and other shopping advices that the customer may need. It contains the 5 criteria to a good website and very helpful for someone looking for best-buys. The site is very informative and customer-friendly.
Macy’s.com, on the other hand, is another department store website offering different varieties of clothing, shoes, bags, jewelries, accessories and other useful things. It has easy navigation link, very informative and uses bright colors in its main page. But the succeeding pages are quite dull in color and appeared to be simple catalogues of shoes, bags and clothing. It contains the 5 criteria to a good website and also very helpful for someone looking for best-buys because the discounts are displayed together with the item on sale. The site is available online through www.macys.com. All information on investor relations, careers, stores contact, news releases and employment application are available on the web site. It also promotes membership through sign-up membership.
And last but not least, Saks.com, another department store website which can be accessed through sacks.com. This site has valuable links to order status, contact, gift card, credit card, customer service, private policy and its various clothing, shoes, bags and accessories. The design of the website is good and colorful but lacks in content. Not much content can be found in the website. One thing good though is the classification of their shoes which was done according to style.
Consequently, Nordstrom.com ranked first in relation to the 5 criteria of a good website design. It is more complete, has nice and informative presentation, contains valuable links to related topics and marketing considerations, with legal stuff and most importantly, it has good, unique content describing the website.
Works Cited
Cardona, Mercedes. “Investors hope sales, macy’s and Nordstrom are back in vogue.” 2010.
Cumbrowski, Carsten. “50 questions to evaluate the quality of your website.” Web. 21 Jun 2011.
www.searchenginejournal.com..
WiseGeek. “What is market segmentation.” Web. 21 Jun 2011.www.wisegeek.com.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
