Genzyme is a leader in the biotechnology industry, and established its reputation as early as 1981 by supplying the market with certain chemicals. The company attributes its success to its focus on rather rare or “orphan” diseases and the development of drugs that capture market share for those ailments. However, there are two sides to this issue. The research and development process for these rarer drugs is tremendously expensive, resulting in a price that is well beyond most consumers. Some drugs, for instance, would cost the patient $100-200,000 per year. To bridge this gap, Genzyme has been forced to rely on government subsidies to realize any profit margin, and to continue work on these orphan diseases. Due to its focus, the company has developed rather close relationships with Non-Governmental Organizations (NGOs) and governmental health care organizations. Thus, the company has a niche market, but must continually work to ensure that this side of its business is positioned appropriate to maximize the global market. Genzyme knows that it can only generate revenues if NGOs and governmental agencies will support their work and if the orphan diseases are serious enough for investment. Thus, there is a marketing edge for finding certain disease vectors that tend to congregate and interrupt Third World populations or those in which the disease is hampering economic development (Bartlett, et.al., 2009).
Analysis of Dilemma- Genzyme knows that in the long-term, the strategic partnership between Genzyme and most government agencies (whether foreign or domestic), cannot exist based on commerce. One example is the country of Brazil — truly a gem in modernizing and using its economic resources to help alleviate social suffering in the country. Brazil accounts of about 10% of Genzyme’s revenue (about $108 million). The Brazilian government subsidized 92% of the cost ($100 million) on Cerezyme, a drug used to treat Gaucher disease. Critics believe that the time and money could be better spent on a disease like tuberculosis, affecting far more people globally. From both a strategic and tactical perspective, then, Genzyme must maintain and even enhance its image as an organization that is primarily interested in eradicating disease and discomfort and worried about profits second. To do this, Jim Gerahty, Senior VP at Genzyme, imitated the HAND initiative that focuses on the development of medications for diseases defined by the World Health Organization as neglected tropical diseases. HAND is not about profit, but will even make all intellectual property regarding research and development available to all partner organizations, interested academics, and government agencies. Under the current HAND initiative, there are three diseases that are serious enough to require attention: Malaria, Chagas/Sleeping Sickness, and Tuberculosis. However, Genzyme has perhaps overextended itself a bit in trying to push the HAND initiative due to decreased resources, too many projects, and too many ancillary partnerships.
Analysis of Proposals- Each of the three diseases is serious, more or less serious depending on region. A brief analysis of each shows us that:
3.3 billion at risk, 1 million dead annually
160 million at risk, less than 100,000 dead annually
More than 4 billion at risk, 2 million dead annually
Africa, Equatorial Asia, Latin and South America
Central and South America, Sub-Saharan Africa
Limited, funded by others
Local R&D, little affective drugs
Use of drugs from 50 years ago; very little new research
Skilled to address issue
Skilled to address issue
Skilled to address issue
Stable partnerships local and abroad
Stable with Fiocruz Corp.
Untested and lacking development
Primarily help for Indian subcontinent
Focused help mainly in Brazil
High market potential in China, Russia, Central and South America
Risk and Cost
(Case Study, Exhibit A).
Strong scientific background
Too many irons in the fire
Prove model works globally
Proven track record with governmental agencies
Lack of cash flow and R&D funding
ROI could be significant
Untried or lack of appropriate partnerships
Expert in drugs that require governmental sponsorship
Positive impact globally
Competitive pressures from other research-based organizations
Each particular HAND project has both positive and negative sides. If we look at them objectively we find:
Huge global affect (about 250 million/annum). Mortality rate is about .004; Relatively low risk opportunity.
Confined to tropical (mosquito) belt; limited gross economic affects for developed world
Stable partners; most deaths occur in Sub-Saharan Africa; does not fit profit generating strategy and is treatable with current medications if delivered to affected areas.
Aligns with strategic interest, and even though 1% result in death, the impact is long lasting and creates individuals who cannot contribute to their economic welfare.
Only has PR and economic impact in certain parts of the world. May not be challenging enough, Genzyme already has a drug in place that might have impact.
This would show Brazil and other South American governments that Genzyme is committed to the eradication of problematic diseases. High PR impact, low risk.
Affects 25 million per annum with about a 2% mortality rate; prevalent throughout developing world; Russia and China, too. Aligns with company strategy.
May require additional bureaucratic work to secure adequate partnerships. This would involve untried relationships — may take extra time.
Aligns with company strategy and would allow Genzyme to make money and show numerous governmental agencies that the mission can be win-win.
Recommendations — It is clear that Genzyme is at a cross-road. It can take the safe route and deal with Chagas quickly, then move into other issues. This would certainly engender South American countries to their paradigm. However, the world is quite different than it was 50 years ago. Globalization is a fact, not a prediction. The economic realities of the developing world; particularly China and the Indian subcontinent are real and vital. Like it or not, Russia is a major player in world politics — different that from the Soviet Days, but with vast territory and rich resources. To maximize these efforts, Genzyme should take the plunge; use its expertise and current contacts to publically state the project — complete eradication of TB within 24 months. If the company partners with the United Nations and other governmental agencies, there will be plenty of international funding since TB affects the economic livelihood of so many countries and people. With more than 4 billion at risk and about 25 million affected, the economic impact of disease eradication will have a far greater, and more global, public relations and public health impact for Genzyme.
Bartlett, C., et.al. (2009). Genzyme’s CSR Dilemma: How to Play its HAND. Boston, MA: Harvard Business School Press. Retrieved from: http://hbr.org/product/genzyme-s-csr-dilemma-how-to-play-its-hand/an/910407-PDF-ENG
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!