Primark: History, Growth, Products, Customers and Stakeholders
The world economy today has become more interrelated, consistent and unified nowadays than it was in any earlier phases of time gone by. This is because in present times there have been rapid variations and transformations in media, transport and communications technology. This rapid change cannot be found in any other area more than it is evident in the world of textile industry and clothing distribution. The consumer today yearns for chic, fashionable, smart, stylish and reasonably priced clothes (“Providing consumers with ethically sourced garments,” p. 1, thetimes100.co.uk).
Various countries from every corner of the world are busy in fabricating high street fashion to a great extent. Industries and companies buy clothes from countries that provide the advantage of cheap labor costs and lower material. Bangladesh, China, India and Turkey are among such countries that offer the mentioned benefits to the businesses worldwide. Primark is a renowned clothing retailer that works with manufacturers all around the world with the sole intention of meeting consumer demands and requirements (“Providing consumers with ethically sourced garments,” p. 1, thetimes100.co.uk).
Primark is a subsidiary of Associated British Foods (ABF) (“Providing consumers with ethically sourced garments,” p. 1, thetimes100.co.uk). ABF is a highly branched out group of companies. It has the benefit of an elevated level of self-sufficiency as it runs significant businesses internationally. Four sectors i.e. Sugar and Agriculture, Retail; Grocery and Ingredients are operated by Associated British Foods (ABF) (“Associated British Foods plc,” abf.co.uk).
Primark is an extremely flourishing and booming retail group in the value fashion sector. It is operating in Ireland, UK, Spain, Netherlands, Belgium, Germany and Portugal with a total of 223 stores (“Associated British Foods plc”). A major percentage of ABF “s revenues and earnings are originated by the annual turnover of Primark (“Providing consumers with ethically sourced garments,” p. 1, thetimes100.co.uk).
The customers who are targeted by the Primark are fashion-conscious, trendy and stylish. The customers who want the value for their money move to Primark for all occasions. Primark is all set to present value for money by:
Supplying efficient products
Offering uncomplicated and simple designs for clothes
Making use of fabrics and trims produced locally
Offering the most popular, well-liked and admired sizes for men, women and children
Avoiding heavily-budgeted advertising
Primark has adopted the strategy of growing its business by meeting the above-mentioned customer needs. It has continued to increase the number of its stores and moving into new and latest markets. Primark has also espoused the approach to source the clothes it puts on the market in a principled, just and ethical way. This fair approach has often charged Primark an added cost to itself (“Providing consumers with ethically sourced garments,” p. 1, thetimes100.co.uk).
The history of Primark as an innovative, pioneering and revolutionary retailer is full of success stories as it has continued to provide its customers with affordable fashion. Primark was brought into being with the purpose of offering a distinctive and inimitable combination of fast fashion along with lean functions. The Primark tale has been one of long-lasting triumph since its inception in Ireland when the first Penneys store was opened. At present, this story is in its continuation with the opening of the latest flagship store in Liverpool (“Company History,” primark.co.uk).
It was at Mary Street, Dublin that the first Penneys store was inaugurated in June 1969. The number of stores increased to 5 within a year and all these stores were present in the Greater Dublin area. The first large store outside Dublin was opened at Cork the following year. By the end of 1971, the number of stores reached to thirteen out of which 11 were in Ireland and one was in Northern Ireland (“Company History,” primark.co.uk).
Shifting to Great Britain
In Ireland, the number of stores had risen to 18 by 1973. It was at this period of time that Primark opened four out-of-town stores in Great Britain. This is how Primark commenced operations in Great Britain. In 1974, the first UK high street stores were opened in Derby and Bristol. There were 18 stores in the United Kingdom and 9 in Ireland by 1984. Thus, the number of stores reached to a total of 44 in Ireland and UK; 22 stores present in each country. The first compound acquirement also took place in 1984 when Primark purchased 5 Woolworth stores in Ireland (“Company History,” primark.co.uk).
Further Spreading Out
In the next ten years i.e. from 1984 to 1994, the number of stores in UK reached to 32 with the opening of 13 more stores. In Ireland, the total number of stores reached to 34 with the opening of 12 new stores. Thus, by 1994, Primark had a total of 66 stores in UK and Ireland. One of the major purchases took place in 1992 when a 50,000 sq, ft. unit was acquired as a major flagship store at O’Connell Street, Dublin. Also in 1992, BHS left Ireland (“Company History,” primark.co.uk).
It won’t be incorrect to state that 1995 was a milestone year for Primark as it was in this year that the business in UK developed with the acquisition of BHS One-Up discount chain. Consequently, 16 significant-sized stores were opened in UK. Most of these stores were located in the Greater London area. 1999 brought more success to Primark as 11 stores from the Co-Op, including Reading were acquired. This was considered as the next major development in Primark after 1995 (“Company History,” primark.co.uk).
Primark acquired 11 C & A stores in 2000 as C & A left United Kingdom the same year. This acquisition brought the number of total Primark stores to 108; 75 in UK and 33 in Ireland. A 75,000 sq. ft. store was inaugurated in Manchester in October 2001. Later, the former stockroom space covering an area of 25,000 sq. ft. was converted. This increased the store’s area to 100,000 sq. ft. Till December 2001, the number of total stores reached the figure of 109 with the opening of a 40,000 sq. ft. store in Ireland at Blanchards Town, Dublin. This raised the number of stores in Ireland from 33 to 34. Glasgow and Birmingham saw the opening of two major stores in 2002 (“Company History,” primark.co.uk).
A retail space of 40,000 sq. ft. was added over during 2004-2005 as 14 new stores were opened in that period. Primark acquired 6 stores from Allders in 2005. Three out of these six stores started operating in 2006. Primark was given the acquisition of 41 out of 120 Littlewoods stores in July 2005 by Associated British Foods (ABF) (“Company History,” primark.co.uk).
Growth in Spain
The first Primark store in Spain was opened in May 2006 at Plenilunio, Madrid. Another store was opened in Murcia in September 2006. The Oxford Street in London saw the opening a 70,000 sq. ft. store in April 2007. In September 2007, the Primark Liverpool was opened. Two more stores started to operate in Jerez and in Xanadu, Spain in November 2007 (“Primark,” primark.co.uk).
In 2008, a total of 7 new stores started functioning in Spain in the areas of Bilbao, Islazul, Oviedo, Parque Corredor, and Zaragoza, Asturias and in A Coruna (“Company History,” primark.co.uk).
Development and Spreading out into the Netherlands, Portugal, Germany and Belgium
It was in December 2008 that the first Primark store was opened in the Rotterdam, Netherlands. In May of the following year, Portugal and Germany saw the inauguration of the first two Primark stores in Lisbon and Bremen respectively. In Frankfurt, Germany, the second Primark store was opened in November 2009. In December 2009, the second store in Portugal was opened in Porto. Also in the same month, the first Primark store started operating in Liege, Belgium. The first Primark store in Gran Canaria (Las Arenas, Las Palmas) began functioning in September 2010. In November 2010, a second Primark store was opened in the Netherlands (Hoofddorp). It was also in the same month that a third store in Gran Canaria (El Mirador) was opened. The third store in Germany was opened in Gelsenkirchen in December 2010 (“Company History,” primark.co.uk).
Number of Stores Trading at 15th September 2011
A total of 223 Primark stores are operating in Ireland, United Kingdom, Spain, The Netherlands, Germany, Portugal and Belgium at the moment (“Company History,” primark.co.uk).
Total Number of Operating Stores
Total Number of Employees
Total Selling Space in sq. ft.
(“Associated British Foods plc,” abf.co.uk)
Primark is involved with multiple stakeholders and this association is remarkable. There are six ETI groups whose members are involved in working with Primark. A seventh ETI group has members who work as observers. Primark is also engaged in working with other world-famous brands like Cedarwood State, Butler and Webb, Backswing, Atmosphere etc. It has also assumed joint ventures with various NGOs and trade unions. Primark has also connected itself with the issue of ‘homeworking’ and is trying its best to improve the conditions in particular areas (“External stakeholders Let’s Clean Up Fashion 2009,” primark-ethicaltrading.co.uk).
Primark gives great emphasis to work closely with the concerned suppliers and factories that manufacture the items to be sold at Primark stores. Suppliers, factories and its own consumers are provided trainings to inculcate the ethical issues in them. For instance, guidance is offered regarding the issues such as child labor, immigration, and right to work. Primark is always keen while selecting new suppliers and factories. The chosen stakeholders are asked to pass a selection process. This is important for Primark in order to analyze the required appropriate working conditions or make necessary changes before it can approve a new supplier or factory to have an association with (“Providing consumers with ethically sourced garments,” p. 3, thetimes100.co.uk).
It is a renowned actuality about Primark that it sells clothes that are at the budget end of the market. It mainly targets customers who are fashion-conscious and under 35 years of age. It offers first-rate, high-class and premium merchandise to its customers. Primark delights itself on providing products that are at value for what they cost. In short, Primark has based itself on loyalty and reliability towards its customers. According to a research, Primark is the 2nd largest clothing vendor in the United Kingdom (“Retail,” abf.co.uk). Primark has also assumed certain cost saving strategies which has helped its customers to get the most unique and latest fashion in the most affordable prices. Primark spends no money on advertising. Instead, it has preferred the direct selling method to attract customers and increase the number of steadfast clientele. The company has also kept its overheads as low as possible. It has also stocked its stores with the newest fashions. Such intelligent aspects have made it possible for Primark to pass the cost saving advantages to its customers. Primark also puts great emphasis on quality assurance. Keeping a constant check on quality has enabled Primark to offer its customers a great value for their money. The Primark products are accurately and meticulously tested before, during and after various production stages (“UKS Team,” ukshoppinginspain.com).
Primark’s products are based on up-to-the-minute fashion, value and inexpensive costs. The customers visit their nearest Primark store whenever they are in need of instant styles as they know that it is at Primark that they would find reasonably-priced, trendy clothes (“Products,” primark.co.uk). The Primark teams in Dublin, Ireland that are responsible for buying and merchandising products and Reading in United Kingdom source and buy fashionable, modish and trendy items from different international markets. They purchase such items that are the reflectors of key fashion trends of the continuing season. One can buy different styles available at Primark for accessories, clothes and footwear for men, women and children. Hosiery and home ware items could also be easily found on Primark stores (“Retail,” abf.co.uk).
Primark offers menswear products with a range of brands from Backswing to Cedarwood State. It has put forwarded trendy clothes and accessories for all occasions. Men can get any stylish item from formal dinner suits and footwear to more informal denim and T-shirts look. It also offers a wide assortment of Cedarwood State and Butler and Webb cotton shirts, silk ties and suits. A full range of Backswing sportswear styles from golf wear to ski-wear can also be easily found at any Primark store. Not only this, Primark also offers the trendy men a collection of hats, scarves, wallets and bags to complete their looks and outfits. Thus, fashion-conscious males can find everything they need for topping off their appearances. Formally sophisticated to street-savvy range of footwear is also available for men at the Primark stores (“Menswear,” primark.co.uk).
Primark prides itself on endowing the women with modern fashion at prices within their means. Primark offers a wide collection of skirts, trousers, cardigans, outfits, jackets that completes women’s appearances so that they keep looking modish. It also offers pleasurable, flirty or well-designed lingerie. Accessories like bags and bracelets can also be found in latest fashions at Primark stores. In order to give the final touching to the women’s dresses, a wide collection of footwear is also put up for sale in every Primark store (“Womenswear,” primark.co.uk).
Primark offers a wide range of products for toddlers and teenagers. It has all the right collection of items that could make a younger lady happy and cheerful. It also offers an extensive variety of cool, convenient, inexpensive and youthful clothes for the teenage lads. Primark has also got a delightful babywear collection. All the items that one could think of for satisfying the basic baby necessities to fashionable dresses are also easily available for both baby girls and boys (“Childrenswear,” primark.co.uk).
Primark strongly believes that it has a responsibility towards society and the people. Thus, it has adopted such ethical rules that help the company to do the right thing. It has taken the responsibility of looking after the business community i.e. its 34,000+ employees around the world. Primark has crystal-clearly stated that ‘As an international brand with a global supply chain we have a responsibility to act ethically. We embrace this responsibility as an opportunity to be a great force for good. Primark is committed to providing the best possible value for our customers, but not at the expense of the people who make our products.’ Primark makes it certain that its goods are manufactured under the best possible conditions and that its employees are not treated discriminatorily and unfairly at any level (“Providing consumers with ethically sourced garments,” p. 2, thetimes100.co.uk).
Website www.primark.co.uk is the official website of Primark and has become one of the most popular and admired online shopping website among the customers. This website offers all the great Primark items including menswear, womenswear, childrenswear and home accessories (“UKS Team,” ukshoppinginspain.com).
Along with other stores like Peacocks and H&M that provide inexpensive but up-to-the-minute fashion, Primark has been positive in promoting the rise of the ‘bargainista’. It provides a guilt-free shopping experience to its customers as it does not promote child labor at any level. There are certain controversies that Primark is charged with now and then but none of the hullabaloos regarding the company has halted its continuous rise in the fashion market. Thus, it can be foreseen that the popularity of Primark will continue in the future too (Jackson 28).
“Associated British Foods plc – Our companies.” Associated British Foods plc – Home. ABF plc., n.d. Web. 2 Oct. 2011. .
“Childrenswear.” Primark. Primark Stores Limited, n.d. Web. 4 Oct 2011. .
“Company History.” Primark. Primark Stores Limited, n.d. Web. 2 Oct 2011. .
Jackson, Kate. “What Is It about PRIMARK?.” The Mirror. 07 April 2007. 28. Web. 4 Oct. 2011. .
“Menswear.” Primark. Primark Stores Limited, n.d. Web. 4 Oct 2011. .
“Products.” Primark. Primark Stores Limited, n.d. Web. 4 Oct 2011. .
“Providing consumers with ethically sourced garments” The Times 100. The Times 100 & Wilson and Wilson Publishing Ltd., n.d. Web. 2 Oct 2011. .
“Retail.” Associated British Foods plc. ABF plc., n.d. Web. 4 Oct 2011. .
UKS Team. “Get Your Primark Items Easily Via Primark Online Shopping.” UK Shopping in Spain. KLS Group, 13 March 2011. Web. 4 Oct 2011. .
“Womenswear.” Primark. Primark Stores Limited, n.d. Web. 4 Oct 2011. .
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!